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  • Laura Johnston

7 Top Traits of a Successful Sales Leader


Being an effective leader takes hard work and intention. Being a powerful closer does too.

What does it take to be the leader of those powerful closers in sales?


As I build my own sales team, I have been thinking about what it takes to be a successful sales leader? As you may know, teaching my community to be incredible leaders is my passion, and being that leader to my team is what drives me every day! What drives you? What about your leadership pushes your sales team to the next level? Here are some ideas to get you pumped up about your sales leadership.


1. Willingness to put in the hard work:

A great leader must set the example for their team and the best example is your willingness to commit to the time it takes to find the opportunities, train the team, and stay to see the results.


2. Demonstrate consistency:

A great leader has a system that works and works it frequently and consistently. Part of this consistency is how you show up each day ready to do well, even on bad days.


3. Be your authentic self:

It is difficult to trust and follow a leader who can’t be themselves. No matter your style, show up embracing the things that make you unique.


4. Be positive and enthusiastic:

Sales can be challenging. Your ability to motivate and encourage your team when the going gets tough is a skill that can be learned. Take the time to learn it and do it well.


5. You can’t improve what you don’t measure:

Have a system for tracking what your team does, as a team. Remember to train your sales team to track their own numbers as well, so they can see their imprint on the big picture. Don't forget to celebrate those wins together.


6. Encourage teamwork:

Sales can be an individual sport; however, teamwork is essential. There is so much we can learn from each other. A team that trusts each other, is able to have difficult conversations, and can be committed and accountable to each other is much more likely to get massive results.


7. Adopt the Legacy Selling System:

In our organization, we coach to this system because it connects with people, builds relationships, offers unique value in a consistent and frequent way. When you have a system in place, everything becomes easier, and it is much easier to train to a system. A legacy is passed from one generation to the next and often refers to gifts of money or property so think of what that could mean for your business! I want the kind of sales that can create generational wealth for me, my organization, and my team. I want to create a big life for everyone in my company and so should you!


To learn more about implementing the Legacy Selling System into your organization, contact me at:

Laura@highimpactleadership.us



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